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Initiate Brief
Industry Insights // 04

Embracing AI Integration in Video Production

01 // The Future Workflow

Unlocking New Possibilities

At 93MEDIA, we are fully committed to embracing Artificial Intelligence within our video production workflows. Rather than viewing AI as a replacement for human creativity, we see it as a powerful utility that opens up entirely new opportunities for content creation.

Historically, high-end visual concepts have been gatekept by substantial budgets and complex logistical barriers. By integrating AI, we can conceptualize and execute content that might otherwise be unavailable to clients with stricter budgets, or logistically impossible to capture through traditional on-set means.

02 // Talent & Art Direction

Virtual Casting & Set Dressing

We recently utilized AI to bypass standard production constraints for a major project, saving the brand thousands of pounds in the process. We achieved this by replacing traditional on-set family talent with entirely AI-generated individuals.

This approach offered unprecedented control over the casting process. We were able to dictate exactly how we wanted the characters to look, fine-tuning variables such as:

  • Demographics: Precise control over age, sex, and race.
  • Dynamics: Establishing clear visual relationships and family structures.
  • Companions: Seamlessly generating and integrating pets into the scenes.

Beyond talent, AI integration allows us to populate scenes with specific props that might be prohibitively expensive to purchase or logistically difficult to transport to a physical shoot—such as surfboards, premium bicycles, and bespoke furniture.

03 // Environmental Generation

Automotive Virtual Production

AI's utility extends far beyond character generation. For another recent project with an automotive brand, we successfully generated their exact vehicle model navigating a photorealistic city environment.

Closing down city streets for an automotive shoot requires a massive budget, extensive permits, and significant time—resources that some brands simply do not have, especially if their access to the physical vehicle is heavily restricted. AI generation circumvents these hurdles entirely, delivering high-end broadcast visuals without the traditional operational drag.

Note on Confidentiality: While we cannot currently share specific brand names or project details while these campaigns remain under NDA, we are more than happy to discuss these workflows in detail. If you are approaching us regarding a new project, we can securely provide examples of how AI-augmented content looks and performs.